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Giving a fashion launch a whole

new look

digital campaign

who

Mukhawara is a boutique studio based in the UAE specialising in reinventing the traditional clothing for women through colourful prints, silhouettes and shapes.

the brief

We were asked to create two video campaigns: a teaser and final launch video to be shared on social platforms to capture the vibrancy and playfulness of the launch of their Eid 20' collection .

the solution

We drew inspiration from each look to create a series of 20 illustrations, merging both photography, illustration, animation and music which resulted in two campaign videos that immersed all senses.

Pre-launch teaser

Shirley
Pre-launch teaser
Pre-launch teaser
00:41
Play Video

Pre-launch teaser

 Eid 20' Collection Launch
00:57
Play Video

Eid 20' Collection Launch