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visual identity


Khait is a contemporary modest womenswear brand based in the UAE. The brand is known for it's colourful and vibrant prints.

the brief

To rebrand the business to look edgy, premium and bold.

the solution

The rebrand was created to position Khait as a premium brand. The new logo is bold, unique and is a completely different look compared to the brand's competitors. The contrasting colours compliment the bold attitude of the brand and overtime will build brand recognition with the audience. 

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