Tell your story through
your brand identity
The uniqueness of a brand identity comes from the strength of its story and purpose. That's why we strategically support our clients from start to finish, helping them create a strong brand that shines through all platforms.
We even think about how the brand will look and feel in both offline and online channels. Basically, we consider every touchpoint when creating a visual identity
Visual Identity
Infuse every customer experience with your brand essence and drive business goals.
-
Visual Identity Strategy & Development
-
Logo, typography, colour palette and brand graphics
-
Visual brand identity guidelines
-
Business Stationery
-
Business digital communication
-
Product packaging design
-
Digital Presentation design
Why we don't design only logos
A brand identity is more valuable than a logo as it encompasses a wider range of elements that communicate the brand's personality, values, and overall image to the audience. A logo is just one element of a brand identity, and while it is undoubtedly an essential part of branding, it is not enough to establish a strong, recognisable brand.
A brand identity includes visual elements such as colour palette, typography, imagery, and graphic elements that work together to create a cohesive look and feel. It also includes non-visual elements such as brand messaging, tone of voice, and brand positioning. These elements help to create a memorable and consistent brand image that resonates with the target audience.
A well-defined brand identity helps to establish brand recognition and trust, which is crucial in building a loyal customer base. It also helps to differentiate a brand from its competitors and creates a strong emotional connection with the audience. A logo alone cannot achieve these goals and is merely a visual representation of the brand identity.
Your online presence matters
In today's digital age, having an online presence for your brand is crucial for a variety of reasons:
-
Reach a wider audience: The internet allows businesses to reach a global audience, and makes it easier for potential customers to discover and learn about your brand.
-
Cost-effective: Creating a website, social media profiles, and email campaigns can be much more affordable than running television or print ads.
-
Build brand awareness: An online presence provides an opportunity to build brand awareness and increase visibility. By creating valuable content and engaging with your audience through social media, you can establish your brand as an authority in your industry.
-
Customer engagement: Online platforms provide an opportunity for brands to engage with customers.
-
Sales growth: Online shopping has become increasingly popular, and having an e-commerce website can help businesses tap into this market.
-
Instagram branding
-
Website design
-
E-commerce store
OUR PROCESS
Whether your brand is big or small, we believe all quality creative work starts with identifying your brand’s purpose and uniqueness. Through our identity development process we establish your brand's positioning and messaging, creating the foundation to build a visual identity system.
1. Visual identity strategy
Clarify your purpose
and brand story through a strategic approach.
3. Building a visual identity system
Crafting all the fundamental visual elements to capture your brand's essence.
5. Show-off your
new brand
2. Creative direction
Establish a clear creative direction to grow and scale the brand.
4. Designing brand assets
Creating all the supporting marketing materials to launch on online and offline platforms.
