Great food
great people
visual identity
À Tout is a cloud kitchen specialised in catering events based in Saudi Arabia, Riyadh.
the brief
To create an identity system that was vibrant and colourful to reflect the joy and celebration of food and people.
the solution
An elegant and modern minimalist sans serif primary logo with a hint of playfulness.
The primary logo is carefully crafted with high contrast between the bold and thin strokes with the aim of making even the simplest letters look tasteful and and warm.
À Tout is about celebrating food, and whimsical patterns are similar to illustrationas of streamers used in celebratory events.
A custom print has been designed with the brand colours and connect back to the freestyle orientation of the text.
Moreover the freeform illustrations relates to the flexibility and friendly aspect of the brand.
