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visual identity


Autonomie is a Dubai based womenswear brand. Focusing on the story of the individual, the brand aims to showcase a playful, bold, contemporary and fresh aesthetic to the dynamic and innovative woman of today. Combining a spectrum of colours with vibrant prints, the collection features unique silhouettes that flaunt deconstructed and voluminous cuts.

the brief

To rebrand Autonomie through a futuristic light that shifted the brand to a contemporary and edgy space.

the solution

The brand identity reflects the core personality of the brand: Unconventional, Edgy and Urban. A bold and urban logotype was created, where the icon will be used as the primary visual identifier to build brand awareness. The primary colour is a blinding neon as a nod to the futuristic aspect of the brand paired with a monochrome palette of black, white and greys.  Custom prints were created to communicate the 'community' aspect of the brand with the icon and brand name.

Photography below by the Autonomie team.

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