Pilates &
Lagree Studio
brand identity
who
Brio is a Pilates and Lagree studio based in Riyadh, created for individuals who seek strength, clarity, and connection through movement.
Born from a desire to create a studio that feels both luxurious and grounded, Brio redefines what wellness spaces can feel like, where every detail is designed to inspire. From the tone of voice to the textures on the wall, everything is aligned with the brand’s values of creativity, exclusivity, and acceptance.
https://www.instagram.com/briostudio.sa/
the brief
The Brio team approached us with a vision: a premium wellness destination that feels considered, elegant, and full of vitality.
They wanted a brand identity that captured movement without noise, something dynamic yet grounded, modern but not minimal. The challenge was to bring together sophistication, clarity, and human warmth in one cohesive brand experience.
the solution
Brio’s new brand identity expresses exactly what the studio stands for: body, balance, brilliance.
Inspired by the fluidity of Pilates and the elegance of spatial design, we created a visual system that captures movement through form. The custom “B” icon is rooted in motion , a sculptural, flowing symbol that lives across signage, door handles, merchandise, and more.
The colour palette weaves together soft neutrals, warm amber tones, and a signature buttercream yellow , evoking natural warmth while still standing out in a sea of beige. Typography was chosen for its refined yet approachable character, with subtle curves that echo the rhythm of the practice.
Photography by the Brio team
