Cherry Bomb is a conceptual fashion brand designed for bold, ambitious women featuring bright and bold colours.
To create a clothing brand full of personality and colourvto reflect the daring attitude of the Cherry Bomb woman. The colours, patterns and typography have a strong personality, and the creative direction is focused on the fabrics, colors, textures and garments.
The packaging was designed to be bold and uses vibrant gradients to express the brand’s personality. A lot of negative space is used to focus the attention on the tagline and graphics. A set of branding elements inspired by the popular abbreviated ‘xoxo’ was created to introduce a more personal language within the branding and xoxo was a casual term a lot of younger audiences can relate to, and would be a fun graphic to play around with.