Sophisticated
Well-being
visual identity
who
Clarity Spa and Beauty Lounge is a premier wellness destination in Riyadh, Saudi Arabia, dedicated to providing an indulgent and tranquil experience for clients seeking relaxation and rejuvenation.
Clarity offers a range of luxurious beauty treatments and spa services that focus on enhancing well-being while creating an atmosphere of serenity and sophistication, catering to those who value self-care and a serene retreat from daily life.
The founders created the brand to fill a void in the spa and wellness market, aiming to offer a space where clients can unwind in an opulent yet calming environment.
the brief
The founder sought to create Clarity's brand identity to reflect its commitment to opulence and tranquility, aligning with its mission of providing a luxurious escape.
the solution
Clarity Spa and Beauty Lounge embraces a sophisticated aesthetic, combining opulent velvet plums with serene marble travertine grey and beige tones. The identity exudes a calm and sophisticated personality, inviting clients into a warm environment enhanced by dark wood accents and enriched maroon shades that elevate elegance.
This branding positions Clarity as a trusted haven, ensuring authenticity and approachability through natural hues. The unique color combination sets Clarity apart in the market, making it memorable for clients while conveying a sense of luxurious relaxation.
