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website redesign


Dalby Diamonds is a Copenhagen, London and New York based diamond trading company and jeweller – offering private showings on a wide selection of classic and high-end diamond and gemstones jewellery.

the brief

Dalby Diamonds wanted a new look for their website to introduce their new list of services, jewellery categories  and to create a premium and exclusive online experience for their clients. 

the solution

The new design is practical, clearly guiding the user on the brand's various offerings. The menu bar is designed in the brand's primary colour to set the tone of the page and to improve navigation for better conversions and site performance.

Individual sections such as Dalby Bridal, Investment Collection and Education resources were strategically included in the layout of the page, whilst factoring in the customer's browsing journey. The layout is minimal, sophisticated and user-friendly.

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