Wellness
Sanctuary
brand identity
who
Ekaya is a boutique wellness studio based in Dubai, designed for individuals seeking balance, calm, and connection in their daily lives.
The studio offers thoughtfully curated yoga and Pilates classes that prioritise movement with purpose, helping people slow down, reconnect with their bodies, and build sustainable wellness habits in a serene, welcoming space.
Founded by two sisters, Ekaya was born from the desire to create a sanctuary that blends mindful movement with a deep sense of community — a place where people can show up as they are and feel supported, both physically and emotionally. The studio’s design and brand aesthetic reflect softness, strength, and clarity, with a colour palette inspired by nature and light.
the brief
The founders were looking for a complete brand identity that would reflect the soul of the space: peaceful, modern, and grounded in connection.
They wanted Ekaya to feel approachable, yet polished , something that visually captured the calming experience people feel when they walk through the studio doors.
the solution
The new branding for Ekaya balances softness and clarity, creating a visual identity that mirrors the studio’s mission: to help people feel better in their bodies and minds.
Inspired by the clean lines of movement and the serenity of wellness rituals, the identity uses a muted palette of sage, light blue, and warm neutrals, colours that soothe the senses and elevate the experience. The logomark brings together two elements in harmony, referencing the founders’ relationship and the duality of yoga and Pilates.
The typeface choice, rounded shapes, and subtle curves are all intentional — evoking warmth, openness, and trust.
This branding gives Ekaya the tools to stand out in Dubai’s wellness space while staying grounded in its mission of mindful living.
Photography by the Ekaya team.
