STREETWEAR
DUBAI

who 

Rawr, is a streetwear brand based in Dubai. Prioritizing organic fabrics for individuals with sensitive skin, Rawr is committed to ethical labor practices and fair trade, extending its concern to the communities involved in the production process. With a focus on sustainability, Rawr ensures plastic-free packaging, utilizing recyclable materials and toxic-free ink, making it an ideal choice for those seeking a brand genuinely dedicated to well-being, the environment, and ethical business practices.

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the brief

To create an identity system that reflected the easy-going, effortless and fun spirit of the brand.

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the solution

We put together an identity that is bold and energetic but is still centred around community and people.

The waves in the icon represent the three different pillars of rawr. The logotype is a modern take on retro font styles from the 60's and 70’s. The logotype features vintage curves with added contrast and modern serifs creating an old school/new school juxtaposition.

As the brand will grow to include new products and services, the logotype offers a smart way to scale and grow with the business by adapting the original logo yet maintaining consistency.

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Photography by Letterfolk Studio