SHARM
REEF SOLAR
instagram branding
who
An eco-friendly power producer, Sharm Reef Solar aims to inspire change, to encourage sustainability. Their services help customers become more environmentally friendly, and spark inspiration among the local community.
the brief
The founder’s main goal was to get young people interested in renewable energy- specifically solar energy. They wanted to use their IG platform to educate people on sustainable practices and to share what solar energy is and how businesses can benefit from switching to a sustainable model.
the solution
We used the brand’s official colours as the base and added some light pastels to create a more youthful energy for the overall IG grid. The colours, shapes and graphics used were mainly chosen to grab attention and attract young audiences.
