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SOULISTIC BEINGS

visual identity

who

Soulistic Beings is a space dedicated to helping people cope with their issues in a holistic and spiritual approach. 

 

Their mission is to help and empower people to overcome their most challenging obstacles to start living happier and healthier lifestyles.They achieve this by creating a life balance that prioritises well-being and celebrates all aspects of the true self.

 

You can learn more about the the brand at https://www.soulisticbeings.com/

the brief

The founder felt her old identity didn't reflect her core personality of the brand, and wanted a sophisticated and flexible identity that can branch out into different brand extensions such as a podcast, store and kitchen.

the solution

The identity suite together create a warm, positive and inviting space. The teals replace the conventional used of natured-based greens and modernise the palette. Whereas toned-down pinks add a human and personal touch.

 

The icon is a unique piece of artwork that incorporates both spiritual and feminine energy. The Floral border is derived from the sacred geometry principles: seed of life and resembles the feminine essence of the brand. The star emitting rays of light represents the spiritual energy of the brand.