who
The Den is a fictional contemporary interior design firm. They explore the practical needs of humans woven with their minimal approach to design as a source of inspiration for contemporary spaces. The firm strongly believes that each space should reflect the person’s characteristics for whom it’s designed for.

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Each space aims to tell a story, evoke a feeling and leave a lasting memory.

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the brief

To design a visual identity that reflects the practical and modern approach of the designers.

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the solution

Architectural geometry lies at the core of The Den’s design process, and to reflect this, we designed a sleek, minimal identity system to be used on various brand collateral. The prints and colours pair well together with different types of shapes such as squares, shapes and circles in a unifying graphic. The set of logos are minimal, sophisticated and adaptive. The colour palette and photography are inspired by earthy tones, paired with a lime green that elevates the whole colour system.