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The Pac

instagram branding


The Pac is a spin and pilates fitness studio based in Saudi Arabia. The Founder was looking for a cohesive way to share more about the brand through their social media channels.

the brief

To create a set of IG templates that reflected the brand's interiors and personality.


the solution

Using gradients were an effective way to capture two ‘personalities’ of the fitness studio: The Ride (Spin classes- grey and black) and The Stretch (Pilates classes - yellow and white). Gradients perfectly captured the contrasting colours and reflected the ethereal personality of the brand. Not to mention - we also considered the interiors of the spinning room! The room has a neon, glow effect which we wanted to bring into the design of templates

(check out their IG page to get an idea)

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