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Biz cards Shirls the Pink Tiger.jpg



visual identity


The Pink Tiger is a premium boutique hotel passion brand based on the Emoji project.

the brief

I invited my IG audience to vote between different emojis on my stories and combined the most popular choices to create a Visual Identity based on that unique combo! The final emojis were: 🛌🌌🐅🌸👩🎨

the solution

The whole identity is based on floral and tropical elements, with an emphasis on the tiger illustrations. Custom patterns were created for the hotel assets and to introduce botanical elements.

For the different hotel spaces, I created different icons : Eden, a jungle themed night club and The Lounge.

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